3RD & HUDSON was founded in 2013 by Sasha and Wallace Fridy. At the time, Sasha was pregnant with their first son Liam. She was frustrated when her search for the perfect diaper bag left her wanting more options. With a Bachelor's Degree in Fashion Design from Parsons School of Design under her belt, Sasha embarked on the journey of designing her very own diaper bag. In collaboration with Wallace's extensive sales background of over 10 years in high end Women's Ready to Wear, they worked together to redefine the diaper bag. Their goal was to design a diaper bag for stylish moms who wanted to look and feel good while carrying it, but first and foremost, provide the functionality needed as a mom. After many designs and samples, they finally found the perfect balance between style and function resulting in the Harmon Bag.